The American Advertising Awards
The American Advertising Awards, is the advertising industry’s largest and most representative competition, attracting more than 40,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards (ADDY®) competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Start Locally To Win Nationally
Conducted annually by the American Advertising Federation, the AAF Pensacola ADDY® Awards are the first of a three-tiered national competition. Across the country, local entrants vie for recognition as the very best in their markets. AAF Pensacola’s annual Awards Show honors the advertising work of creative minds in Escambia and Santa Rosa counties.
District ADDY®winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY®.
Entering the American Advertising Awards supports the entire advertising industry as the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education and consumer awareness.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Submissions from members and non-members alike are welcome. Work can be submitted by individuals or from agencies. Additionally, submissions from freelancers and corporate communications personnel are encouraged.
Start compiling your best work and look for the 2018 Call For Entries in November 2017.