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AAF Pensacola

Addy Awards

The ADDY® Awards is the advertising industry’s largest and most representative competition, attracting more than 50,000 entries every year in local ADDY® competitions across the United States. AAF Pensacola honors the Pensacola area’s best creative work each year with our local ADDY® competition. More than 200 entries were judged last year.

American Advertising Awards Eligibility

All work entered in the 2017 American Advertising Awards competition must have first appeared in the media between January 1 and December 31, 2016.

“Real” Advertising
The expressed intent of the American Advertising Awards competition is to recognize and reward creative excellence in the legitimate everyday workplace of advertising. All entries, with the exceptions of Public Service Advertising, Advertising for the Arts and Industry Self-Promotion, must have paid for the creative services and media placement in the normal course of business (excluding student entries).

“New” Creative
To qualify as new creative, the copy must be completely different from that used in any previous ads. The same headline with different body copy does not qualify. Changing dates, locations, times, savings, etc., does not qualify. The illustration or photography can be the same, but the copy (thrust and content) must be new. Some ads present little or no copy. In the instance of no copy (other than time, location, and other basic information data), an ad with a previously used illustration does not qualify. If questionable, the final decision rests with the local, district and ultimately the National American Advertising Awards Committee.

Mosaic ADDY Award

The National American Advertising Awards Committee is committed to recognizing advertising which promotes diversity and issues related to multiculturalism. At the national level, all Gold and Silver winning pieces will be screened for relevance to these issues. The most exceptional piece(s) will be eligible for selection by judges to receive a special Mosaic ADDY®.

Students
High school and college students in a school with a creative program are encouraged to enter pieces. All work submitted in the Student Competition is subject to the same rules and guidelines and submission requirements as the Professional American Advertising Awards Competition.

Please Note:  Entries from high school students may only place in the local level competition, and only entries from an accredited institution will advance to District and National competitions. Comps, original photographs, illustrations, etc. all become the property of AAF Pensacola and will not be returned.

  • Applicants must be enrolled full- or part-time in an accredited U.S. educational institution.
  • Work may be developed specifically for this competition or submitted from previous projects. Work developed for paying clients will not be accepted with the exception of work submitted for student publications.
  • Work must be created while entrant is a student not employed in the advertising business. Student interns are eligible to enter.