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The American Advertising Federation (AAF) is different from any other organization because we have a three-level, multi-dimensional network of professionals that represent all disciplines of advertising. Our goal is to educate advertising professionals and students, monitor legislative issues, recognize excellence, drive traffic to all businesses, and help build our economy.


Legislative Update February 22

Tallahassee, Fla. Yesterday, the House Appropriations Committee voted 18-12 to approve and advance a measure that would fund Visit Florida (Florida’s tourism marketing) to the tune of $25 million. That’s about one-third of what Governor Scott requested. The Senate also wants more funding, but to become law, the House and Senate must agree to the exact same language and amount.

The House committee’s language allocating the $25 million to Visit Florida caps the amount in such a manner that it can go no higher in another year without an amendment to the bill. It also implements tight controls and significant oversight as to how that money is spent.

HB 7005’s next step in on the House Floor during session which begins March 7.

Enterprise Florida, the state’s economic development agency was allocated zero funding by the House.

Click here for more information about HB 7005.

If you have any questions about this or other legislative issues, please contact me at (850) 983-2242 or

Mike Bates
Government Relations Chairman