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AAF Pensacola

AAF Pensacola

AAF Pensacola is the local chapter of the American Advertising Federation (AAF), within the AAF 4th District. We’re dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. AAF Pensacola fulfills set goals through effective government relations, professional development, public education, advertising standards, community service and recognition of excellence.

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AAF Pensacola Luncheon Learn: “Branding Beyond the Logo”

chandlerJoin us April 23, 11:30 a.m., for “Branding Beyond the Logo” with Steve Chandler, Brand Strategist/Owner at

Steve is a career marketing man with almost two decades of experience in strategic planning and brand development for local, regional and national brands connected to consumer products and the destination marketing industries.

Steve started his career at a few of the South’s premiere advertising agencies working on regional and national consumer products such as Goody’s Headache Powders, Lava Soap, Angel Soft Bath Tissue, Sparkle Paper towels and Bayer Advanced Lawn & Garden. From there his agency time ventured into the world of destination marketing, managing accounts such as the Grand Ole Opry and the Frist Center for the Visual Arts, and later transitioned into a consulting role leading the brand development of over 40 cities and communities through the strategic and delicate process of destination branding. Just prior to opening his own company, Steve realized the need to embrace the digital media revolution so he joined Nashville-based Paramore, a digital agency, for a stint at business development and “digital training”.

Today Steve operates his own branding and digital strategy firm, Chandlerthinks. The firm’s focus is helping small to-medium size companies and destinations put their unique brand into action and enter the must-play digital marketing arena. Chandlethinks is what Steve refers to as “today’s marketing partner model” where the goal is to give clients a team of specialists instead of the “house of generalist” provided by traditional agencies.

Steve speaks regularly on the topics of branding, social media and sparking the creative brand building process. He’s even recently been asked to be an adjunct professor on the topic of social media at Belmont University’s Massey School of Business.

Steve extends his professional passion outside of the office by serving as a Board member for the Nashville American Marketing Association, a Past-President for the American Advertising Federation Nashville, a former State Director and board member for the American Advertising Federation 7th District, a recent graduate of the Southeast Tourism Society accredited Marketing College and a member of the Program Advisory Committee for his alma mater Western Kentucky University’s Department of Advertising and Journalism.

Want to go?
When: Wednesday, April 23
Time: 11:30 a.m. – 1 p.m.
Where: Rodizio Grill 605 E Gregory St. Pensacola, Florida 32502
Cost: $15 for members & students, $20 for non-members and walk-ins
*Because we have to guarantee reservations, if you RSVP on Facebook or online and do not attend, you will be billed for the cost of your lunch.

Par-Tee with AAF Pensacola – May 1, Pensacola Beach

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Par-Tee with AAF Pensacola

Goofy Golf Tournament

Break out the putters and join AAF Pensacola for a little friendly competition on the greens!

We’re golfing on the Gulf!

May 1 – Registration begins at 5:30 p.m. – Play begins at 6:30 p.m.

Tiki Island Golf & Games, 2 Via De Luna Drive, Pensacola Beach

 Drinks for all and prizes for top teams, company participation, hole-in-one, and more!

Proceeds go to AAF Pensacola Scholarship Funds

Registration and Sponsorship Packages

Single registration – $25 (Single players will be assigned into four-person teams)

Team Registration – Team of four – $100


Hole Sponsorship – $50

Team & Hole Sponsorship – Team of 4 – $150

Title Sponsor – $500 – Includes signage, tournament name, logo on website, recognition in all press / social media, 2 teams, right of first refusal, handouts of choice

Register your team or sign up for sponsorship at


“A First-Hand View of the Gulf Oil Spill” – David Mattingly, CNN

AAF Pensacola presents
“A First-Hand View of the Gulf Oil Spill”
with David Mattingly, CNN

Wednesday, March 26, 2014
11:30 a.m. – 1 p.m.

We’ve all heard the stories. We’ve read the papers. Watched the TV news. Heard rumors from our friends and neighbors.

But most of us weren’t actually there in person to see any of the devastating effects of the Gulf Oil Spill on our environment, economy, and our lives.

David Mattingly was there. He was there when the first oil washed up on our beaches. He was there to witness the cleanup efforts. He was there for the heartbreak, the pain, the sense of loss – the emotions we all felt as we watched our lives being changed forever.

CNN veteran correspondent David Mattingly spent more time on the Gulf Coast during the Oil Spill disaster than any other correspondent, and created dozens of reports detailing the events and people involved. He will share his observations and some of his first-hand reports with us during this luncheon at New World Landing on March 26th.

Date: Wednesday, March 26, 2014
Time: 11:30 a.m. – 1 p.m.
Location: New World Landing
- $15 for students & AAF/FPRA members
- $25 for non-members


Co-presented by the Florida Public Relations Association, Pensacola Chapter.

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