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AAF Pensacola

AAF Pensacola

AAF Pensacola is the local chapter of the American Advertising Federation (AAF), within the AAF 4th District. We’re dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. AAF Pensacola fulfills set goals through effective government relations, professional development, public education, advertising standards, community service and recognition of excellence.

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July Luncheon

Join us as we welcome Cyril Guichard, Creative Director at Red Square Gaming, as our speaker for July. Cyril will be discussing gamification of content – how to keep consumers entertained and trigger desired behaviors.

Date: Wednesday, July 23
Time: 11:30am – 1pm
Location: Rodizio Grill 605 E. Gregory Street
Cost: $15 Members / $20 Non-Members

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About the Speaker
Cyril Guichard, creative director at Red Square Gaming, has more than 16 years experience as a creative director and art director for agencies including Saatchi, Euro RSCG, Leo Burnett, and BFG Communications. Cyril brings his expertise in advertising as well as social game design mechanics to Red Square Gaming clients, helping them to realize a smooth transition to the digital world, where users are increasingly exigent and engaged.
Under his alter ego, “Luxregina,” Cyril also operates as an Indie developer and artist on various games, many of which have garnered praise from industry critics and have attracted a loyal fan base.

Cyril has managed budgets for prestigious brands including L’Oreal, Davidoff, Mars Corporation, Camel cigarettes, and Coca Cola and his work been recognized by ADDYs and WEBBYs, among others.

Cyril has given numerous presentations on digital and iGaming including at GDX 2010 Savannah, on the topic “Virtual Worlds, Real Design challenges,” at Geek End 2011, on the topic “The Gaming Revolution, Why it never felt so good being a Geek” and at the Southern Gaming Summit 2014, on the topic “Advertising is Now a Skill Game.” He has also been a frequent guest speaker at Savannah College of Art and Design.

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