ALL ABOUT THE AMERICAN ADVERTISING AWARDS

The American Advertising Awards is the advertising industry's largest and most representative competition, attracting more than 25,000 entries every year in local AAF Ad Club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.

Start Locally To Win Nationally

Conducted annually by the American Advertising Federation, the AAF Pensacola American Advertising Awards are the first of a three-tiered national competition. Across the country, local entrants vie for recognition as the very best in their markets. AAF Pensacola’s annual Awards Show honors the advertising work of creative minds in Escambia and Santa Rosa counties. District winners are then forwarded to the national stage of the American Advertising Awards.

  • District American Advertising Awards winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national American Advertising Award.

  • Entering the American Advertising Awards supports the entire advertising industry as the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education and consumer awareness.

  • Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

  • Submissions from members and non-members alike are welcome. Work can be submitted by individuals or from agencies. Additionally, submissions from freelancers and corporate communications personnel are encouraged.


Entry Information

The entry details for this year’s competition can be found below:

RULES & CATEGORIES

Before entering, be sure to download and read the rules and categories from the links here:

Please remember that everyone needs to register as a new participant even if you have submitted entries in the past.

THINKING OF ENTERING?

Review eligibility requirements and the American Advertising Awards Categories list to find where your work should compete.

AAF National American Advertising Awards Resource Site

*Please note that all entries are digital this year. Before submitting online, be sure to review the categories and rules of entry. Businesses entering the AAF Pensacola American Advertising Awards competition must reside in either Escambia and Santa Rosa counties.


How to Enter: Four Easy Steps

Before submitting online, please review the categories and rules of entry. Businesses entering the AAF Pensacola American Advertising Awards competition must reside in either Escambia and Santa Rosa counties.

STEP ONE: Review

Review your creative work completed between January 1, 2023 – December 31, 2023. Work submitted must have been published/broadcast during the 2023 year to be eligible. Select what you feel are your very best projects.

STEP TWO: Collect

Collect the names and titles of all those involved in the works you select (designers, project managers, writers, etc.). Collect the digital assets of your projects (.pdfs,.jpg, .png,.mov or *.mp4, etc.).

Entry Fees

  • AAF Member Single Entry: $90

  • Non-AAF Member Single Entry: $170

  • AAF Member Campaign Entry: $145

  • Non-AAF Member Campaign Entry: $250

  • Student Single Entry: $30

  • Student Campaign Entry: $40

 

STEP THREE: Submit

Now that you have all your team credits and assets together, visit the online entry portal to enter your work into the American Advertising Awards competition. This year you will only need to upload digital files to the portal along with your entry. In the case of apps DO NOT upload executable files — instead record a brief demo of the app and upload the video file.

Online entry deadline has passed. We’d love for you to attend this year’s gala!


Mark Your Calendars

American Advertising Awards Online Entry Opens: Nov 17
American Advertising Awards Online Entry Portal Closes: January 11th at 11:59pm
American Advertising Awards Entry Judging: January 17th-24th
American Advertising Awards Gala: Feb 16


American Advertising Awards Judging Information

Judging: January 17th-24th

While closed to the general public, the judging phase is the most important aspect of the American Advertising Awards. Judges are brought in from all over the country to provide a professional and critical eye when voting on what work they feel is the best of the best. This is the first phase of a three-tier competition.

Location: Not Disclosed


2024 AAF Pensacola American Advertising Awards Sponsorship Opportunities

 

Our annual gala wouldn’t be possible without our amazing sponsors!

If you’re interested in sponsoring the AAF Pensacola American Advertising Awards, please contact AAF Pensacola at aafpensacola@gmail.com for sponsorship opportunities.

Past Sponsorship Categories Included:

  • PRESENTING SPONSOR

  • BEST OF SHOW SPONSOR

  • STUDENT SPONSOR

  • JUDGES AWARD SPONSOR

  • IN-KIND SPONSOR

Got questions? We’re happy to answer! Email us at aafpensacola@gmail.com.