September Monthly Virtual ADitude "Innovation & Storytelling"
Speaker: Jo (Peswani) Madnani / EVP Marketing & Communications / Ketchum
Innovation to some is the lifeblood of evolution, and to some, it’s a vague concept at best. If you think about it in simple terms, it’s really just doing things differently. Playbooks and philosophies aside, I believe storytelling thrives at the intersection of innovation and creativity. That’s the story for today.
Bio: Jo has the mind of a strategist and the heart of a storyteller. In her 20-year-old career trajectory in the advertising, PR, and marcomms world, Jo has worked with global brands and agencies across many industries from Consumer, Healthcare, and Pharma to Fashion. She thrives on connecting the dots between the “why” and the all-important ROI. Jo believes in delivering results in style. Literally. Her side passion is fashion writing. Most recently, she’s joining us from Ketchum NYC where her day job is being EVP, Marketing & Communications. But her most important gig to date is being a mom of two and a student of life.